The Science of Getting Opens
Your subject line determines whether your email gets opened, archived, or deleted. Here's how to get more opens and replies.
High-Performing Formulas
- Specific number + benefit: “5 ways to save on AC repairs”
- Personalization: “[Name], your quote is about to expire”
- Curiosity gap: “You're not going to believe this…”
- Urgency: “Last chance for this week's availability”
The One Mistake to Avoid
Don't use all caps, excessive punctuation (!!!), or spam trigger words. These tank deliverability and make you look desperate.