The Problem with Generic Follow-Ups
Most follow-up emails get ignored because they're generic, boring, and self-focused. They talk about YOU, not the customer.
ā The Email That Gets Ignored:
“Hey, just wanted to follow up on our conversation. Let me know if you have any questions. We offer great service.”
ā
The Email That Gets Replies:
“Hey [Name] ā following up on your quote. We have availability Thursday morning if you're still looking to get this sorted. Let me know.”
Why This Works
- Specificity ā Names the day, creates urgency
- Low friction ā Simple yes/no question
- Value reminder ā Refreshes the quote benefit
How to Apply This
Stop writing emails that sound like everyone else. Your customers get dozens of follow-ups ā make yours actually worth reading.